Media Release


Kidsafe - Is Your Child at Risk of Being Left In a Hot Car?



Kidsafe Steps up Facebook Campaign on Kids Left in Hot Cars


Share the Hot Cars graphic via Kidsafe Victoria’s Facebook page

Share the image on Twitter and tag @KidsafeVic

Share this link on your website, Facebook, Newsletter.

Kidsafe FREE Hot Cars fact sheet for parents to download. ...for information on keeping children safe in the car. PDF format designed for printing out and can used for distribution to groups.

Media Release
27 January 2014

In the wake of the recent heatwave across the State and with temperatures forecast to reach over 30 degrees this week, Kidsafe has turned to social media to increase awareness of the life threatening dangers posed when children are left unattended in cars on hot days .

During the recent heatwave in Victoria where temperatures exceeded 41 degrees on four consecutive days, a total of 53 children were rescued after being left unattended in a car. Tests have found that even on a 29-degree day, the inside of a car can reach 44 degrees within 10 minutes and 60 degrees within 20 minutes.

Melanie Courtney, CEO of Kidsafe Victoria,said Kidsafe are utilising social media to increase the reach of important and lifesaving information about the dangers of leaving children unattended in cars to parents and the wider community.

"Kidsafe is encouraging all parents, carers, community organisations, local governments, schools and companies to share the messages and tips through their social media accounts in order to reach as many parents and carers as possible across the country", said Ms Courtney.

Kidsafe Victoria has a range of resources including a Hot Cars graphic and fact sheet which can be easily shared to help raise community awareness and reduce the number of incidents of children left unattended in cars.

The Kidsafe Hot Car graphic has already been shared over one hundred times on Facebook by emergency services, community organisations and individuals around Australia.

Media Enquiries:
Ron Smith, Media Communications, Kidsafe - Mobile: 0417 329 201