The warning comes in the days leading up to Christmas, the busiest shopping period of the year.

Left: The Minister for Children and Early Childhood Development, the Hon. Wendy Lovell with
Claire Rigby and Elliott at the Hot Cars launch this morning at Docklands.

Minister Lovell said leaving children in the car, even for a short period of time, can be fatal.

"During busy shopping periods, it can be easy for parents to get caught up in the rush and forget they have their children in the car, especially if they're asleep in the back seat."

"But simple mistakes can lead to tragic results," Ms Lovell said.

Ms Lovell said the temperature inside a parked car during summer can be up to 20 to 30 degrees hotter than the outside temperature. Even leaving a window slightly open does little to cool the temperature inside the car.

"Young children's smaller body size and their underdeveloped nervous system places them at a much greater risk of life-threatening heatstroke, dehydration and other health risks than older children or adults," Ms Lovell said.

"The message is clear - if you are travelling with a child in a car and you need to leave, even for just one minute, make sure you take the child with you."

In the past 12 months, paramedics were called to more than 1100 cases of children locked in cars across Victoria, an increase of almost 200 from the previous year.

Kidsafe Victoria Vice President Robert Caulfield said two thirds of calls were to car parks, streets or public places.

"We would urge anyone who sees a baby or a toddler alone in a parked car to raise the alarm and call emergency services," Mr Caulfield said.

Left: Erica Edmands, President, Kidsafe Victoria; Claire Rigby and baby Elliott;
Stan Falloon, Lions Crimewatch Committee and Jason Chambers, Project Manager Kidsafe Victoria at the Hot Cars launch at Docklands.

Following a number of child deaths and several years of Kidsafe campaigning, Victorian legislation now makes leaving a child unattended in a car a criminal offence.

Information for parents and carers about the impact of leaving a child in a hot car is available on the Kidsafe website at www.kidsafevic.com.au.

Media Enquiries:
Ron Smith, Corporate Media Communications, Kidsafe Victoria - Mobile: 0417 329 201