Robert Caulfield, President of Kidsafe Victoria said, "The branding of the quad bikes with warnings should become part of a national community awareness campaign to stem the number of deaths and injuries of children involved with the quad bikes."

Since 2001, it is reported there have been 150 Australians killed on quad bikes. According to the Victorian Coroners Report, in Victoria alone, four children have died on quad bikes since 2009; three of these were aged between 10 and 14 years.

Mr. Caulfield said that while quad bikes have become a major and useful vehicle in agriculture, they have also become a danger to children.

He said 'It's important that parent's recognise the imminent danger they present to young children if they allow them to ride quad bikes as a recreational vehicle or while doing farm work.

"Like all community awareness programs, it is important to have the Safety Message up front and centre. The inclusion of prominent signage on the quad bike would be a constant reminder that they are not suitable for use of children under sixteen," said Mr. Caulfield.