Media Release


Kidsafe Targets Toddler Driveway Deaths



On Average, One Child a Month across Australia Dies in a Home Driveway Runover 



Kidsafe vehicle safety sticker 

Melbourne Tuesday October 25th: National Kidsafe Day is being used to launch a statewide campaign focused on the prevention of Toddler Driveway Deaths.

On average, these result in one child fatality a month and according to the latest figures out of Queensland, injure as many as 3 children a week.

Kidsafe will also be providing the following three National Kidsafe Day Road Safety awards:

 Kidsafe 'Business' Award: 'Transportation of Children and Youth with Additional Needs' partnership  Kidsafe 'Kids Teaching Kids' Award: Grades 5/6 at Wodonga South Primary School
 Kidsafe 'Local Champion' Award: City of Greater Geelong Active Transport Network

The Victorian Minister for Children, The Hon Wendy Lovell, will officially present the three awards and launch the Kidsafe driveway campaign, backed by the TAC Community Grants Program and Holden, at Federation Square at lunchtime today, with a graphic illustration of the lack of vision behind vehicles.

Melanie Barbera and her 18 month old daughter Sierra, who was run over in the home driveway last year and survived, will join the Minister to promote the driveway safety message by placing the first of 95,000 vehicle safety stickers to be distributed across the country, on the driver's side window, to remind drivers to be aware of the dangers.

Robert Caulfield, Vice President of Kidsafe, cautioned: "Parents need to recognise that children are unpredictable, and that driveways are one of the deadliest areas around the home. These children are usually old enough to be mobile, but too small to be easily visible from the driving position."

Research from the Coroners Prevention Unit has shown that most incidents occur at or near the child's home, where both the parent and the child may have felt that the child was safe. Importantly, in almost all driveway run-over incidents, the driver was unaware that the child was even in the vicinity of the vehicle.

"Tragically, these deaths usually involve a parent or friend of the family," Mr Caulfield said.

Kidsafe has been working collaboratively with a number of agencies as part of the Victorian Driveway Safety Committee, established in February, to create strategies to reduce the number of driveway related deaths in Victoria and around the country.

Avoiding the Tragedies

Always supervise your children whenever a car is being moved - hold their hands or keep them close;
  •  If you are the only adult at home, safely restrain children in the vehicle while you move it;
  •  Discourage children from using the driveway as a play area and make access to the driveway from the house difficult for a child by using doors, gates and fences with childproof locks;
  •  Install a reversing camera or sensor to assist with detection of children or objects behind the car;
  •  Most importantly, be aware that children are unpredictable, so you need to ensure you check where your children are and know who is responsible for supervising them.

    Statistics from the Coroners Prevention Unit
  •  6 children killed in driveways in Victoria alone in the last 18 months
  •  31% between 8:00-10:00AM
  •  46% between 4:00- 6:00PM
  •  In 85% of instances in Victoria, the driver was unaware that the child was near to the vehicle.


    1. Business Award (recognises retailers/business who actively promote road safety for children through action, increasing awareness or advocacy)- the winner of this award is the 'Transportation of Children and Youth with Additional Needs' partnership (members include RCH, Latrobe University, Britax, VicRoads, Association for Children with a Disability, RACV, ACRI, Autism Victoria).

    2. Local Champion Award (recognises individuals/groups who have actively contributed to improved road safety for children in their local community)- the winner of this award is the City of Geelong's Active Transport Network.

    3. Kids Teaching Kids Award (recognises school students/local clubs/individual children who are less than 18 years of age and who have actively contributed to road safety for children) - the winner of this award is Wodonga South Primary School.

    A Kidsafe Driveway Safety Fact Sheet is available for download

    Media Enquiries:
    Ron Smith, Corporate Media Communications, Kidsafe Victora - Mobile: 0417 329 201