Media Release


Tradeswomen Australia Announce Community Foundation


Tradeswomen Australia Community Foundation

Click HERE to link to the launch live NOW 

Tradeswomen Australia Community Foundation’s vision is that all women are able to live free of poverty and disadvantage and participate in the career and life of their choice. 


Tradeswomen Australia have announced the formation of a major charity – a community foundation which will support vulnerable and at-risk women to transition to financial and life security through a career and other pathways. 

Managing Director of Tradeswomen Australia, Fiona McDonald said, ‘The Tradeswomen Australia Community Foundation will provide a powerful link between connecting women to employers and others, primarily in trades-related industries.

“Tradeswomen Australia is campaigning to address the lack of women across 62 trades in Australia, where despite shortages in many trades, the participation rate of women is at an appalling 2% - the same level it has been for around 25 years.” 

Ms McDonald said Dr Susan Alberti AC, Patron of Tradeswomen Australia, one of Australia’s major philanthropists and important voice on women’s issues in Australia, has also accepted the role of Patron of the Tradeswomen Australia Community Foundation. 

VFLW player Kendra Heil from the Essendon Bombers, a painter, has joined the TWA Community Foundation team as an Ambassador. 

The former Mayor of the City of Port Phillip, Janet Cribbes, who has extensive experience in government, community, and not for profit sectors with a particular interest in progressing opportunities for women, will lead the new Foundation as Chair. 

Ms Cribbes experience includes management of the Bushfire Community Recovery Service, Co-Chair of St Kilda Community Housing, Chair of Wellsprings for Women Neighbourhood House Dandenong.

Ms McDonald said the formation of the Tradeswomen Australia Community Foundation comes at an extremely difficult time for women in Australia, who are losing their jobs at five times the rate of men, suffering an increase in domestic violence, and dealing with gender bias on many fronts which is heightened by the impact of the COVID pandemic.     


VFLW player, Kendra Heil
Ambassador for Tradeswomen Australia
Community Foundation


Helen Reddy
With gratitude for an inspirational life – thank you Helen Reddy - singer, songwriter, author, actor, activist – born Melbourne 25 October 1941 and passed away Los Angeles 29 September 2020 – your voice lives on forever in support of women. 

Media Enquiries:
Ron Smith, Media Communications, Tradeswomen Australia – Mobile: 0417 329 201  

Sunday 11 October 2020 International Day of the Girl  

  Tradeswomen Australia Community Foundation