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Women Top In Home Buying Influence By A Mile
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30/03/2009

Archicentre News Release

30 March 2009

Women Top in Home Buying Influence By A Mile

Archicentre, the building advisory service of the Australian Institute of Architects has said its poll in determining which sex has more influence over home buying has revealed women win hands down.


Robert Caulfield

According to the Archicentre website poll of 800 people across Australia only 7.8% of purchasing decisions were made by men, 62% were made by women and 30% were a joint decision.

The poll asked the direct question of who has most influence in buying a home: women, men or is it a joint decision to spend hundreds of thousands of dollars and commit to a life long mortgage.

Mr Robert Caulfield, Managing Director of Archicentre said in the past decade we have seen significant changes in the design of homes where the kitchen has now become part of an open plan living area, allowing for far more family social interaction, a trend we believe has a lot to do with the influence of women on design.

"The poll also signals a clear message for vendors to make sure they pay attention to the female influence in making the purchasing decision when preparing their home for sale."

www.archicentre.com.au

Media Enquiries:
Robert Caulfield Managing Director Archicentre Mobile: 0412 381 306
Ron Smith Corporate Media Communications Archicentre (03) 9818 5700 Mobile: 0417 329 201

 

 


 

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