According to
the Archicentre website poll of 800 people across Australia only 7.8%
of purchasing decisions were made by men, 62% were made by women and
30% were a joint decision.
The poll asked
the direct question of who has most influence in buying a home: women,
men or is it a joint decision to spend hundreds of thousands of dollars
and commit to a life long mortgage.
Mr Robert Caulfield,
Managing Director of Archicentre said in the past decade we have seen
significant changes in the design of homes where the kitchen has now
become part of an open plan living area, allowing for far more family
social interaction, a trend we believe has a lot to do with the influence
of women on design.
"The poll also signals
a clear message for vendors to make sure they pay attention to the female
influence in making the purchasing decision when preparing their home
for sale."
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