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BIG RED BBQ Tackles Obesity with Healthy Menus
Summary
 





 



14/10/2009

 
Media Release                                                                         14 October 2009
 
BIG RED BBQ Tackles Obesity with Healthy Menus
 
Kidney Health Australia has combined forces with BBQ manufacturer LOKKII to tackle obesity by promoting healthy eating at the traditional barbeque.  The partnership supports the battle against kidney disease which is present in one in seven Australians.
 
Anne Wilson CEO of Kidney Health Australia said the launch of the new clean and green LOKKII barbeque into the Australian market has provided a unique opportunity for Kidney Health Australia to launch a national strategy aimed at encouraging healthy barbeque menus and food choices to cut the fat content of traditional barbeques.
 
Ms Wilson said a percentage of every BIG RED bucket BBQ sold goes to Kidney Health Australia.
 
"The environmental benefits of the BIG RED Bucket BBQ, which cuts greenhouse gas through the use of 100% organic petro chemical free Lokkii Briquettes, is an added bonus for the campaign."     
 
"Obesity increases the risk of kidney disease and our message to the community is to undertake a healthy lifestyle and maintain a healthy weight," Ms Wilson said.
 
The new lightweight portable BIG RED Bucket BBQ is ideal for camping and the beach, as well as apartment balconies.  It will carry Kidney Health Australia branding with health tips and recipes included on the packaging  supported by Kidney Health Australia's online recipe library.    
 
Ms Wilson said this is a unique opportunity to take our health messages into the retail market and raise urgently needed funds to support our work for people with kidney disease. 
 
 The BIG RED BBQ - a fundraising healthy choice initiative focuses on recipes including fruit, vegetables, fish, chicken and smaller portions of traditional meat. 
 
Ms Wilson said the campaign is also aimed at Making a Noise About The Silent Killer - Chronic Kidney Disease by making it a topic of discussion at every barbeque.
   
"Diet is a vital part of managing kidney disease and we have chosen to highlight the Aussie barbeque, a traditional family, sporting and community social activity as a focus for promoting healthy eating and encouraging a greater use of fresh vegetables, fruit, fish, chicken, lean meats and salads as a preventative measure."
 
Healthy Choice BIG RED Bucket BBQ Recipes Online

Ms Wilson said people wanting to support Kidney Health Australia can join in the Kidney Health BIG RED BBQ by visiting the website for information www.bigredbbq.com.au and at the same time find out about where to buy their own BIG RED Bucket BBQ for $49.99.  

Fast Facts on CKD in Australia
Chronic Kidney Disease (CKD) is a significant and growing public health problem, responsible for substantial burden of illness and premature mortality.
In Australia, it is a fact that:

*  1 in 3 adults are at increased risk of developing CKD  
*  A person can lose up to 90% of their kidney function before experiencing any symptoms
*  Over 40 Australians die of kidney failure each day
*  11.3% of all deaths in Australia are due to, or associated with, kidney failure
*  Every day, 6 Australians commence expensive dialysis or transplantation to stay alive.
*  Most people with CKD will die from cardiovascular causes before requiring dialysis or transplantation
*  Aboriginal and Torres Strait Islanders experience excessive death and disability due to CKD
*  The dialysis-dependent population has risen by an average of 8% per year over the past decade, and is being fuelled by the ageing population, and Type 2 diabetes epidemic 
*  It costs approximately $83,000 per annum to keep a person alive on dialysis

There is consistent evidence that with proper medications and management, the number of people with kidney failure can be significantly reduced. However, early stages of kidney disease often go unrecognised, and the knowledge of what can be done to help patients is often not applied.
               
Media Enquiries:
Frank Daly Marketing Manager Kidney Health Australia Mobile: 0409 211 016
Ron Smith National Media Communications Kidney Health Australia Mobile: 0417 329 201 



   

 


 

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