Media Release 15 September 2009

International Marketer Says 'Business Winners Love Recessions'
Business warned not to depend on Rudd Government stimulus package

The economic downturn is full of opportunities for Australian business to expand and grow their market share according to one of the world's leading marketing and business consultants, Bob Pritchard, who has warned business against depending on the Rudd Government economic stimulus package.

Mr Pritchard will spearhead a national series of Business Lunches 'Why Winners Love Recessions' in October to raise funds for Kidney Health Australia along with Don Keady, CEO Australian Institute of Sales, Marketing and Management and Callan Taylor, brilliant Small Business Young Entrepreneur of the Year.

Mr Pritchard said instead of hiding under rocks, cutting costs and sacking people during a recession, the winners in business are looking at how to increase their market share by using the reduction in advertising costs and embracing low cost new media to maintain or increase their marketing penetration, modifying their product offerings, repackaging their businesses operations to enhance customer- service, and putting their operations under efficiency reviews.

"Business should not rely on the Rudd Government's economic stimulus package for long term survival as it is only a very short temporary solution.

"Unfortunately many businesses are similar to people with Chronic Kidney Disease who do not know they have the disease, losing up to ninety per cent of the use of their kidneys before they are diagnosed with the Silent Killer.

"In the case of businesses, many of them reach a serious and sometimes terminal financial position because the management is not constantly giving their company a financial health check or planning their marketing to take advantage of recessions or changing business conditions quickly enough."

Winners in Business Love Recessions as it provides them with a set of conditions that can allow them to boost their company's position by taking advantage of:
·     Pressure on competitors
·     Large cost reduction in all forms of advertising
·     Opportunities to look at takeovers at reduced costs
·     Business opportunities for collaboration with associated industries for efficiencies

Mr Pritchard said the series of fundraising lunches for Kidney Health Australia will also be used to raise the awareness of Chronic Kidney Disease which kills forty Australians every day, and has just 5% awareness within the community according to survey by the International Kidney Foundation.

Mr. Pritchard says the presentations will provide management with practical, easy to implement ideas and case studies that can make an immediate impact on the bottom line of any business.

Media Enquiries:
Bob Pritchard International Marketer of the Year Mobile: 0411 708 688
Ron Smith National Media Communications Kidney Health Australia

Mobile: 0417 329 201

About Bob Pritchard
Melbourne born, Los Angeles based businessman, entrepreneur, International Marketer of the Year, acclaimed international speaker, author and great bloke, Bob Pritchard has achieved what very few have in life.

With 30 years experience as a business/marketing troubleshooter and consultant with many of the world's leading companies including The Coca Cola Company, Microsoft, Intel, Sun Microsystems, Astra Zeneca, Citibank, Anheuser Busch, Mercedes Benz, Frito Lay and dozens more including 89 Fortune 500 companies, Bob is one of the most relevant and in-demand business speakers in the world today.

Bob is CEO of Marketforce One Inc., and Marketforce One Media Inc., operating in the USA, Australia and Europe. Additionally Bob is on the Board of Directors of six companies with diverse interests working across all parts of the globe.

Bob Pritchard has sold over $200 million in corporate sponsorships globally. His clients describe him as 'gutsy, stimulating, entertaining, innovative, dynamic' among a range of superlatives. In short, Bob Pritchard is a world class remarkable talent.

Business lunches:
Melbourne
12.00 - 2.00pm Thursday 8 October 2009
Zinc Federation Square Cnr. Flinders & Swanston Street, Melbourne.
Sydney

12.00 - 2.00pm Friday 9 October 2009
The Hilton, 488 George Street, Sydney

Perth
12.00 - 2.00pm Wednesday 14 October 2009
Hyatt Regency, 99 Adelaide Terrace, Perth
Brisbane

12.00 - 2.00pm Thursday 15 October 2009
Mercure Brisbane, 85-87 North Quay, Brisbane
Adelaide

12.00 - 2.00pm Friday 16 October 2009
Stamford Plaza, 150 North Terrace, Adelaide

Cost: $165+GST per person or $1400+GST for a table of 10

For Bookings call (03) 9674 4300 or email Kidney Health Australia at events@kidney.org.au