Kidney Health Australia has
launched a unique health and fundraising campaign
program to tackle obesity at the traditional barbeque as
part of the battle against kidney disease which is
present in one in seven Australians.
By
holding a Kidney Health Australia BIG RED BBQ and
raising just $50 in donations, supporters of Kidney
Health Australia can win a Turbo Elite Barbeque from
Barbeques Galore valued at
$7000.
The Turbo Elite
Barbeque
Anne Wilson CEO of Kidney
Health Australia said, the BIG RED BBQ is a national
strategy aimed at encouraging people to introduce
healthy barbeque menus and choices of food to cut the
fat content of traditional barbeques.
Ms
Wilson said,
The BIG RED BBQ - the Healthy
Choice initiative focuses on recipes including
fruit, vegetables, fish, chicken and smaller portions of
traditional meat with health tips and recipes being
featured in the Kidney Health Australia online recipe
library at
www.bigredbbq.com.au "This
is a unique opportunity to take our health messages into
the community and also create some urgently needed funds
to support the work of Kidney Health Australia for
people with kidney disease.
"The campaign is also aimed at
Making
a Noise About The Silent Killer - Chronic
Kidney Disease by making it a topic
of discussion at every barbeque through
the link to healthy eating and lifestyle.
"Diet is a vital part of managing kidney disease and
we have chosen to highlight the Aussie barbeque, a
traditional family, sporting and community social
activity as a focus point to promote healthy eating and
encourage a greater use of fresh vegetables, fruit,
fish, chicken, lean meats and salads as a preventative
measures."
Ms Wilson said people wanting to
support Kidney Health Australia and enjoy a healthy
barbeque can join in the Kidney Health AustraliaBIG RED
BBQ by visiting the website for information at
www.bigredbbq.com.au
Fast Facts on CKD in Australia
Chronic Kidney Disease (CKD) is a significant
and growing public health problem, responsible
for substantial burden of illness and premature
mortality.
In Australia, it is a fact that:
* 1 in 3 adults are at increased risk of
developing CKD
* A person can lose up to 90% of their kidney
function before experiencing any symptoms
* Over 40 Australians die of kidney
failure each day
* 11.3% of all deaths in Australia are due
to, or associated with, kidney failure
* Every day, 6 Australians commence
expensive dialysis or transplantation to stay alive.
Media
Enquiries: Anne Wilson, CEO Kidney
Health Australia Mobile: 0400 165 391
Dr Tim
Mathew, Medical Director Kidney Health
Australia Mobile: 0416 149 863
Ron
Smith National Media Communications Kidney Health
Australia Mobile: 0417 329
201
