Media Release

Fed Square Targets Cold and Grumpy Melburnians


	24 June 2008

www.coldandgrumpy.com
60% of Fed Square is Indoors

Fed Square, Melbourne's most visited precinct with over eight million visits a year and famous for its big screen and major public events, has launched its winter campaign focusing on its indoor facilities and services.

Jane Sydenham-Clarke from Fed Square said there was a misperception of Fed Square as a summer place for open air events but sixty per cent of the precinct is indoors.

"Fed Square, a central meeting place in Melbourne located at the transport hub of the city and with affordable and convenient parking, is a unique precinct that offers a winter escape for everyone.

"Our campaign is aimed at perking up cold and grumpy Melburnians by encouraging them to visit our galleries and institutions, enjoy great food and wine; find a gift for that culture buff; or show their visitors the very best of Melbourne."

Ms Sydenham-Clarke said that everyone is catered for from children, to young professionals, to families and seniors. Whether you are a city worker, a recreational day tripper or a parent looking for school holiday fun - Fed Square wants to cheer you up for winter.

If you are feeling cold and grumpy just go the website www.coldandgrumpy.com and register to go in the draw for a $1,000.00 cheer me up Fed Square experience.

For the next two weeks Melburnians will be cheered up by happy Buskers distributing Smile Badges at Fed Square.

Media Enquiries:
Ron Smith Fed Square (03) 9818 5700 to arrange an interview with Jane Sydenham-Clarke.