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Kidney Health Australia to Attack Binge Drinking
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16/05/2008

Kidney Health Australia to Attack Binge Drinking

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Media Release
Kidney Health Australia to Attack Binge Drinking

16 May 2008
Kidney Health Week 24th May - 31st May 2008

Kidney Health Australia today said binge drinking needed to be attacked at an early stage and will begin promoting the importance of drinking water "NATURE'S CHOICE" to quench thirst to schools.

The campaign will be spearheaded by Billy Kidney.

Medical Director of Kidney Health Australia, Dr Tim Mathew said we are keen to get children and young people to appreciate the benefits of water - natures' choice to their bodies as an important part of maintaining a healthy lifestyle.

"This is also a message we believe students can take home to parents as binge drinking does not only relate to the young."

Image right: Billy Kidney

Dr Mathew said the best thing about drinking water from the tap is that it basically free and is also an important lifestyle tool in fighting obesity and diabetes, two of the major medical issues facing Australian families.

Billy Kidney will promote his tips to schools to keep the kidneys healthy and will also encourage schools to promote Kidney Health to parents and the wider community.

Tips for a healthy diet:

  • Eat lots of fruit, vegetables, legumes and wholegrain bread and rice.
  • Eat some lean meat such as chicken and fish at least once a week.
  • Eat reduced-fat and low-fat dairy products
  • Limit the amount of fatty foods you eat, such as fried fish and chips, fried or baked chicken, and potato crisps.
  • Lower your salt intake. Buy low or no-salt products and don't add salt to food or the dinner table setting.
  • Eat more at home, not take-away - less temptation

    Exercise
    The benefits of regular exercise are wide-reaching. Not only can it help to maintain and reduce weight, it can also reduce the risk of developing heart disease and diabetes, risk factors for kidney disease.

    Smoking
    If you don't smoke, don't start. If you do, quit! This is the simplest, most important lifestyle habit to change to reduce the risk of kidney disease. People who smoke are three times more likely to have reduced kidney function, and have a four to five times greater risk of heart attack and stroke.
    More information available at www.kidney.org.au

    Media Enquiries:
    Dr Tim Mathew, Medical Director Kidney Health Australia Mobile: 0416 149 863

    Ron Smith Media Communications Kidney Health Australia Mobile: 0417 329 201



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