26/8/1999

The Qantas Choir, the vision of Qantas Deputy Chief Executive Officer Commercial, Mr Geoff Dixon, has become one of the major sucess stories of promoting Australia on the international stage.

Through the voices and vision of the National Boys Choir and the Australian Girls' Choir, Qantas has not only showcased Australia as a tourism destination, it has showcased Australia's youth.

The National Boys Choir and the Australian Girls' Choir involvement with Qantas and their television advertising campaign has enchanced the reputation and the profile of the Choir.

The advertisements, which screen throughout Australia and overseas, feature the Choir singing in exotic locations throughout the world.

In January 1999 the Choir travelled to Los Angeles as surprise guests for a Qantas campaign launch leading up to the Superbowl.

A special one hour documentary titled "They Still Call Australia Home", produced by Jason Cameron, traces a month in the lives of the Qantas Choir.